Izabela Głodek


Brand and Innovation Director

Creates brands value since 18 years. Initially linked with market research at Nielsen agency. Next responsible for the creation of contemporary architecture, relaunch and development of Wyborowa brand in international markets at Pernod Ricard. Since more than 5 years associated with Grupa Zywiec marketing, where she is responsible for the company’s flagship brand – Zywiec. Proudly writes another pages in the nearly 160-year history of the brand, among others, the revitalization process and the launch of specialties under Zywiec umbrella. As part of the sponsorship strategy, she is responsible for one of the most recognizable music events in Poland – Zywiec Meskie Granie tour. Together with her Team, several times she was awarded with Effie and Mixx Awards. Within Grupa Zywiec she was also responsible for innovation, among others, in a new category of ciders. Graduate of the Management and Marketing Faculty at Warsaw School of Economics.

 

MENTOR: Igor Caban, DHL

Izabela Głodek

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